This scenario is the corporate headquarters of the franchise communication office of a large iconic coffee shop located in the Southwest. There are five to six employees on the communication team that provide information to the 400 franchise coffee shops throughout the United States.There is an Executive Director of Franchise Communications and a team comprised of communication specialists that focus on several roles within the communication office:  (1) Communication Specialist One --targeted marketing (in conjunction with the marketing department) to corporations that may wish to host a franchise within their organizations; (2) Communication Specialist Two – handles communication directed to franchise owners concerning new product development and changes in corporate requirements concerning products; (3) Communication Specialist Three provides communication about the franchises to the corporate leadership; (4) Communication Specialist Four – oversees the overall internal communications plan for the entire corporation; (5)  Communication Specialist Five – liaises with the marketing department to enhance the general communication for new business and advertising. This office also houses an executive assistant who reports to the Executive Director and supports the Communication Specialists. The communication specialists have varied backgrounds ranging from undergraduate degrees in English, Social Sciences, and Communications. The Executive Director has an advanced degree in Organizational Leadership with an undergraduate degree in Interdisciplinary Studies with a focus on Communication and Technology.